什麼!! COSTCO對VEMMA產品有興趣= =+－VEMMA【維瑪】在家創事業

Will you ever see Vemma or Verve in a Costco?

你曾經在在COSTCO看過Vemma或Verve嗎? 來看一下BK是怎麼回答這個問題的吧?

Check out BK's answer to this question posed by the Scottsdale Airpark News in "Driving Success" featuring BK and several other local CEOs.

文章出自BK在FB最新分享,BK接受一本叫driving sucess雜誌的訪問!!

BK Boreyko, Founder and CEO
Vemma Nutrition Co.
8322 E. Hartford Drive, Scottsdale

Vemma is a wellness company utilizing a business model that partners with people to promote its clinically studied line of products including Verve, the official energy drink of the Phoenix Suns and Phoenix Mercury. The company generated $92 million in sales last year, and garnered the ACE Award for 33rd–largest private company in Arizona. Vemma has about 100,000 active “Brand Partners” in 50 countries. With dynamic founder and sales guru BK Boreyko behind the wheel, there’s no telling what heights Vemma will reach next.

Why the 2011 Cadillac Escalade?
I always enjoy buying an American product when they meet my expectations. The other plus was it’s a hybrid. I don’t know how much gas I save, but I feel better about reducing my carbon footprint.

What was the first car you ever owned?
1972 Chevy Impala, needed paint and a rebuilt engine. I did both at Coronado High School.

You founded Vemma in 2004, and this year it improved its revenue ranking among private companies, moving up four places to 33. What’s driving the growth?

你在2004年創立維瑪,而今年維瑪的收入排名在私人企業中,上升了4個名次到第33名,請問這個成長的動能是什麼?
This past year has been unusually tough since we’re in the supplement business, and when household incomes get tight, you’d think vitamins would be the first to go. What we’ve found is that a tremendous amount of people have come to realize they can’t afford to get sick in this economy and so our business enjoyed double-digit growth. At the same time, we’ve had to become more aggressive with our brands and business model. It’s not usually one key that helps keep you relevant—success is kind of like a combination lock; you need several things falling into place to unlock that growth.

過去的這一年是非常艱辛的一年，因為我們是屬於營養補充的產業，當家戶收入吃緊時，你不會認為維他命會是你第一個要買的．　但我們發現，有大部份的人瞭解到，越是經濟不景氣，越沒有本錢生病．這就是為什麼我們的事業可以有兩位數的成長．　同時，對於我們的品牌及事業就必須要更積極．通常成功不能只靠一把鑰匙，成功就像是一個多重的鎖，你必須要讓很多事情都到位了才能開鎖，然後成長！　

How would you describe your marketing approach and its role in the Vemma business model?

你如何描述你的營銷方式？這個營銷方式在VEMMA的事業中的角色是什麼？

I spent six years of my career selling advertising to businesses of all sizes throughout Arizona. What I learned is that the most sought-after type of advertising was word of mouth, yet it’s the least compensated. I thought, what if we took almost our whole advertising budget, which this year is approaching $50 million, and paid it to people that try our products, get excited about them and want to create a part-time, second income from home. We call them Brand Partners and we have about 10,000 new ones join us each month.

我曾經花了六年的時間賣廣告給在亞利桑那州大大小小的企業．我所學到的是，最搶手型的廣告是〔口碑行銷〕，而且這是最經濟的．　我想，不如把我們把大部份的廣告預算，每年大約５憶美元吧，付給那些買我們產品人，激勵他們，讓他們願意開始兼職，成為家庭中的第二份收入．我們稱他們為〔品牌伙伴〕，我們每個月大約會有10,000個這樣的伙伴加入我們．

What’s the best thing about coming to work?

工作中最棒的事是什麼？　

I really love what I do so it’s not hard to want to do it. I lost my parents to cancer and heart disease, so I’ve made it my passion to help educate others on the benefits of supplementing, and one thing we put on every bottle is shareyourstory@vemma.com. The stories that come in how these products helps parents, kids, grandparents, that’s what I love most about my work.

我非常喜歡我現在做的，而且不難．我的雙親因為癌症及心臟去逝，我讓這個成為我幫助教育別人的熱忱，讓別人從營養補充品中得到好處．我們在每一瓶維瑪中都加入了〔分享故事〕的原素．這些故事都是在說這個產品如何幫助雙親，孩子，祖父母．　這是工作中我最喜歡的！

What’s new with Vemma?

維瑪有什麼新鮮事？　
We reinvested and completely repackaged our second-most popular brand, Verve, with a new look and new product offering with the Verve healthy energy shot. We’ve also begun pre-marketing a new weight–loss line called Vemma Bod-e that will debut Jan 3. Bod-e is a “first of its kind” line of carbonated protein along with wellness ingredients that target weight issues. We’re thinking this could be big since what people have been trying for years hasn’t made a long-term dent in the overall health of the nation and this line is unlike anything people have seen before. On the business-model side, we added new Brand Partner bonuses and incentive trips along with a new BMW bonus for those who really develop their business. We can have the best products in the world, but if people don’t talk about them, the model doesn’t fly.

我們重新研發及重新包裝第二暢銷的產品，全新的VERVE有新外觀且提供健康的能量．我們也開始預售一項減重的產品線，叫做Vemma Bod-e．將會在１月３日首次亮相．Bod-e是碳酸蛋白這個產品線的第一項產品，包含了以解決體重問題為目標的健康成分．我們認為這是一個大市場，因為人們花了數年努力，但無法達到長期的效果．這個產品和你之前看過的都不一樣．在事業面，我們新增了〔品牌伙伴〕的激勵獎金及旅遊，再加上BMW的車子，送給那些真正事業有成的伙伴為獎勵．我們可以生產全世界最棒的產品，但如果沒有人願意推薦它，這個事業模式不會飛黃騰達.

Will we ever see Vemma or Verve in stores like Costco or Circle K?

你曾經看到 Vemma 或 Verve 在一家大型連鎖販賣店像是Costco 或 Circle K 嗎?

I once received a call a couple years back from a regional buyer at Costco about Verve.

我在幾年前曾經接到Costco的電話,表示對Verve很有興趣

Now I’m a huge Costco fan, I’m a two-cart guy almost every time I go,

現在,我是一個Costco的大粉絲,我每次去我都推著兩台推車

but I told the buyer I’d probably be the first time they’ve heard that I have no interest in having my products at Costco.

但是我告訴Costco的人,你們可能會是第一次聽到有人會沒有興趣將自己的商品放到Costco去賣

You see, the relationship I have with my Brand Partners would be really strained if someone could get Verve cheaper at a big box store.

要是這發生了,我和我的全球夥伴們的關係將會十分緊張,如果有某個人可以從大型連鎖販賣店以更便宜的價格買到Verve

People tell me I’m crazy, but we’re a lot like Amazon.com meets nutrition.

人們覺得我瘋了,但是其實我們更喜歡在亞馬遜.com與保健產品不期而遇

You don’t see Amazon popping up in stores all over the place,